Survey Basics: Designing and Administering Useful Surveys – archived webinar

Originally presented on August 27, 2008

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Presentation Slides in PDF



The complex techniques and myriad of options that arise in designing and administering quality surveys can be daunting to a layperson. The advancement of survey instruments, such as web-based tools, has helped ease the burden of administration, but skill is still needed to choose questions and design a good survey. With the increasing reliance on assessment and program evaluation, it is particularly important for laypersons to know how to design and administer surveys that demonstrate program impact, measure intervention effectiveness, uncover community needs, and create baseline measures for program improvement.

This training serves to provide knowledge and skills to a non-scientific audience about survey development and administration. The training will begin with an overview of various types of surveys to familiarize participants with the basics of survey research. Participants will be exposed to the mechanics of developing a survey. This will include ways to find an appropriate sample, testing the survey, and assuring the survey is culturally appropriate. Participants will then dive into the development of survey questions to gather appropriate data for its intended purpose. The trainer will use the survey types available in Survey Monkey, a free web-based, online survey tool, to help participants understand the application and utility of each question. Participants will also learn about the utility of each question in the context of data collection, analysis, and reporting. After the web-based training, the trainer will be available to answer questions and help participants think through ways to apply survey research to their work.



Participants in this web-conference will be able to:

1. Understand the basic components of developing a survey
2. Learn how to test a survey for cultural appropriateness
3. Assess the use of survey questions for gathering appropriate data
4. Explore the importance of collection, analysis, and reporting survey results
5. Apply the use of an online, web-based survey tool


Target Audience

This training is designed as a basic introduction to survey development for those who are not research scientists but use research techniques such as surveying. IPLAN coordinators, administrators, health educators, nurses, preventionists and health promoters are encouraged to participate.



Chris Giangreco, PhD
Policy Coordinator
Heartland Alliance for Human Needs & Human Rights

Giangreco serves as the lead in policy supporting family economic stability at Heartland Alliance for Human Needs & Human Rights. He serves as co-chair of the Illinois Asset Building Group. He works to connect Heartland’s policy efforts with asset-building programming. He has experience in coalition-building, developing and advancing policy proposals, and research and evaluation in a variety of areas – health, transportation, housing, and environmental policy. Prior to his policy work, Chris spent seven years studying and conducting research on health and human service programs. Chris received his PhD through the sociology program at Loyola University Chicago with a focus on policy implementation. Prior to joining the Heartland Alliance for Human Needs & Human Rights, Giangreco served as a Program Manager at the Illinois Public Health Institute where he practiced applied community research to advance public health policy