Measuring and Documenting Program Effectiveness – archived webinar

Originally presented on April 27, 2010

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Presentation Slides in PDF



Many health departments struggle with finding the time, resources and support for conducting basic program level evaluation. This session will emphasize the importance and rationale for conducting various types of evaluation at the local level. Key evaluation principles will be reviewed as well as how to apply the CDC evaluation framework for planning, and program evaluation. This session serves as the fourth training in a series of program planning and evaluation workshops led by IPHI and sponsored by IDPH which include: Developing Logic Models to Plan, Communicate and Evaluate, Developing Outcome Measurement Plans and The Basics of Program Evaluation.

To build upon the past training sessions, evaluation readiness will be discussed and participants will have an opportunity to reflect on where their own local programs/interventions are at in terms of evaluation readiness. Based on this understanding, as well as various types of evaluation, participants will be given guidance on conducting evaluation based on where their programs are at in terms of development. Lastly, The Public Health Accreditation Board (PHAB) will be accepting applications for state and local health department accreditation in 2011. Among the standards and measures, are four that are specific to evaluation. This webinar will review these standards and measures and present key processes and strategies to prepare your agency’s evaluation processes and procedures to meet these benchmarks.



Participants attending this web-conference will be able to:

1. Describe key evaluation principles that can apply to all public health programs.
2. Describe how the CDC evaluation framework can be used to plan and implement program evaluations.
3. Identify where your local programs/interventions are at in relation to evaluation readiness
4. Identify appropriate types of evaluation to conduct for meaningful information based on the stage of the program/intervention.
5. Describe evaluation standards and measures of the national Public Health Accreditation Board program.
6. Identify processes and strategies to prepare a local public health agency to meet these standards and measures.


Target Audience

IPLAN coordinators, administrators, health educators, program managers, preventionists and health promoters are encouraged to participate.



Mary Davis, DrPH, MSPH

Mary Davis, DrPH, MSPH is Director of Evaluation Services at the North Carolina Institute for Public Health and adjunct faculty in the Department of Health Behavior and Health Education at the UNC Gillings School of Global Public Health. In these capacities, she has conducted and directed evaluations of Institute programs, school of public health programs, and state and national initiatives. She also teaches program planning and evaluation to public health students and practitioners. Dr. Davis earned her DrPH from the Johns Hopkins University School of Public Health and her MSPH from the University of Alabama–Birmingham School of Public Health.

Deena Mosbarger, BS, PHR

Deena Mosbarger serves as the HR / Special Projects Coordinator for the Clay County Health Department in Flora, Illinois. She serves as a consultant to area school and other health departments on human resources issues. In her role, she works on various projects beyond human resources, including grant writing, Illinois Project for the Local Assessment of Needs (IPLAN) and agency strategic planning. She is an active member of the Illinois Accreditation Task Force, participated in the Illinois Accreditation Pilot Study with other staff from the Clay County Health Department, leads the Quality Improvement Learning Team (QuILT) focusing on Community Health Improvement Planning (CHIP) and has been selected by the Public Health Accreditation Board (PHAB) as a beta test site reviewer. In addition, Mosbarger is a member of the Southern Illinois PIO Network, the Southern Illinois Healthcare and Human Resources Association (SIHHRA).