Health Marketing: A Solution to Many Public Health Challenges – archived webinar

Originally presented on June 4, 2009

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Presentation Slides in PDF



Funded by the Illinois Dept. of Public Health

Whether you are trying to increase health literacy, change normative perceptions or even create population-based behavior change, health marketing can work for you. Many buzz words fall under the umbrella of health marketing including social marketing, media advocacy, health communication and social norms marketing. In this session, we’ll take you beyond the buzz words to identify critical communication solutions to reach your intended population with messaging that matters. As we discuss the fundamentals of effective health marketing, we’ll share real life examples of how the skills and framework were applied within a local health department and the outcomes related to the work. We will challenge you to apply critical skills in strategy design as you think about how health marketing can help you address key public health challenges. Behavioral objectives, audience analysis, behavioral and target determinants, messaging, creative strategies, dissemination and assessment will be addressed. We’ll offer solutions to overcoming the challenges and barriers to using health marketing. Lastly, we’ll explore how we can capitalize on reaching our target population through the use of new technologies.



After viewing this session, participants will be able to:

1. Describe the fundamentals of effective health marketing
2. Identify ways health marketing can help address public health challenges
3. Understand the application of critical skills in strategy design
4. Identify ways to overcome challenges and barriers related to effective health marketing
5. Identify how today’s technology can help you reach your target population


Target Audience

IPLAN coordinators, administrators, health educators, nurses, preventionists and health promoters are encouraged to participate.



Ricardo Wray, PhD, Associate Professor
Saint Louis University School of Public Health

Ricardo Wray, PhD (University of Pennsylvania, Communication) is Associate Professor of Community Health at the Saint Louis University School of Public Health. For more than 20 years Dr. Wray has contributed to the design, implementation and evaluation of health communication programs promoting reproductive health, prevention of violence, cancer, and infectious disease, and emergency preparedness. Dr. Wray’s research seeks to understand how health literacy and communication programs can overcome institutional, social and community level barriers to good health. He teaches two courses: Health Communication Theory and Practice and Applying Theory in Research and Practice.

Amy J. Yeager, MPH, Health Promotion Manager
Madison County (IL) Health Department

Amy J. Yeager has been the Health Promotion Manager at Madison County Health Department for 8 ½ years. She has also worked at SSM Cardinal Glennon Children’s Hospital in St. Louis and Chestnut Health Systems in substance abuse prevention and treatment. In 1995, Amy received a bachelor of science in Human Development and Family Studies from The Pennsylvania State University. In 2002, Amy received a master of Public Health in Behavioral Science and Health Education from Saint Louis University School of Public Health. Amy is the lead for IPLAN at Madison County Health Department and the health department Public Information Officer. Amy has guided her team on multiple health communication campaigns for breast and cervical cancer, prostate and testicular cancer, tobacco, underage drinking, youth development, and public health emergency preparedness.