Developing Outcome Measurement Plans – archived classroom training

Originally presented on September 24, 2008

Presentation Slides in PDF



More and more we find that our funders, administrators, partners and even our community stakeholders are demanding to see the results of our work. We have an increased need to demonstrate the health impact of our programs and outreach efforts on our target populations. We are encouraged to “measure” our impact and implement evidence-based programs and strategies. If you want to learn how to develop easy to follow outcome measurement plans, this is the training for YOU.

This training serves as a follow-up course to the “Developing Logic Models to Plan, Communicate and Evaluate training. In this interactive session, participants will learn and apply criteria to assess which outcomes to measure, identify the best indicators of success and appropriate data sources and learn how to determine a measurement cycle. Participants will discuss and identify solutions related to hard-to-measure outcomes and various data challenges. Participants should bring a draft of a logic model for a particular program. Participants will apply the knowledge gained in the training by developing outcome measurement plans for their logic models. Participants will receive coaching and feedback on their plans during the session.


Target Audience

This training session is designed as a follow-up course to the Developing Logic Models to Plan, Communicate and Evaluate. It is not a prerequisite that participants have attended the Logic Model training. However, all participants should have a basic understanding of logic models and bring a draft of a logic model to work on during the interactive training session. IPLAN coordinators, administrators, health educators, preventionists and health promoters are encouraged to attend to learn how to begin to measure the impact of the programs they offer. Class size is limited to 40 participants. Priority registration will be given to local public health department staff.



Participants attending this workshop will:

1. Review basic components of a logic model.
2. Apply criteria to assess which outcomes to measure.
3. Identify outcome indicators for their logic models.
4. Discuss special problems/issues with hard-to-measure outcomes.
5. Identify data sources for the outcome indicators selected.
6. Understand the benefits and drawbacks of various types of primary and secondary data sources.
7. Develop a measurement cycle and tracking plan for evaluation.



Mark Edgar, PhD

Mark Edgar is visiting assistant professor of public health at the University of Illinois at Springfield (UIS) and a consultant to the Illinois Public Health Institute on issues of evaluation, assessment and planning. He received his PhD in Public Health from Saint Louis University and his Master’s in Public Health from University of Illinois at Springfield. Past positions include Senior Research Associate at Saint Louis University School of Public Health, Researcher at SIU School of Medicine, Director of Epidemiology at the Adams County Health Department and adjunct faculty at UIS and Quincy University. His research has been published in the Journal of Public Health Management and Practice and Public Health Reports and presented at the annual meetings of the American Public Heath Association, the National Network of Public Health Institutes and Academy Health’s Public Health Systems Research Interest Group. Dr. Edgar’s teaching includes graduate, undergraduate and community-based courses and workshops in statistics, research methods, public health administration and policy, program planning, outcome measurement, and program evaluation. He has over 20 years of experience working with public health and human services programs, schools of public health, medicine and nursing, and nonprofit organizations throughout the country. Most of his work has focused on assessment, evaluation, program development, and public health research in both academic and practice settings. Funding sources for Dr. Edgar’s work have included the Centers for Disease Control and Prevention, the Health Resources and Services Administration, the Robert Wood Johnson Foundation, The National Network of Public Health Institutes, the Office of Rural Health Policy and the National Institute on Disability and Rehabilitation Research.

Laurie Call, BA

Laurie Call is the director of the Illinois Public Health Institute Center for Community Capacity Development. Call has 18 years experience in training and instructional design for social service providers, coalition members, community health planners and preventionists. Serving as a consultant, she has assisted various organizations and groups including Center for Substance Abuse Prevention, National Guard Bureau, Illinois National Guard Counter Drug and Center for Prevention Research and Development. Call began her career with Prevention First. During her 14 years at Prevention First, Call served the state substance abuse prevention system by assisting in the development, implementation and capacity building of a statewide outcome based planning system. She has provided technical assistance and training for logic model development to many individuals and organizations ranging from program-level logic models to state-wide logic models.