Community Engagement: Moving from Stakeholder Engagement to Ownership and Accountability – archived webinar

Originally presented on June 30, 2010

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Presentation Slides in PDF



Public health is, by its very nature, community-driven.  Even the best media campaigns and evidence-based practices will fail in the absence of community stakeholder support.  We have learned and embraced the importance of engaging stakeholders and partners in our work.   Despite this knowledge, we sometimes fall short of making the most of those key partnerships.  Whether you are trying to move from “warm bodies at the table” and verbal commitments of support to meaningful engagement and agreement or even meaningful engagement to action and accountability, this session will help you assess the effectiveness of your coalitions and committees and develop a plan to move forward.

In this session, you will learn how to identify opportunities to improve relationships with key stakeholder and identify common barriers for stakeholder engagement.  We will focus on reinvigorating your coalitions and committees for improved assessment and planning, motivating key stakeholders to take a more proactive approach to creating healthy communities, and developing strategies for motivating partners to move beyond participation to acceptance of ownership and accountability for addressing and impacting community health priorities. Resources and tools will be provided as well as an opportunity to participate in a question and answer call with your peers and the presenter.



Participants in this web-conference will be able to:

1. Assess the effectiveness of community stakeholder coalitions and committees;
2. Identify opportunities to improve relationships with key stakeholders;
3. Overcome common barriers to meaningful stakeholder engagement
4. Increase  stakeholder ownership of and accountability for community health priorities; and
5. Implement strategies to renew community engagement in public health assessment and planning.


Target Audience

IPLAN coordinators, administrators, health educators, nurses, preventionists and health promoters are encouraged to participate.



Kim McCoy, BA, MS, MPH
Minnesota Department of Health

Kim McCoy is a Community Health Planner at the Minnesota Department of Health.  She is the coordinator of Minnesota’s Multi-State Learning Collaborative project.  Kim has worked as a planning and policy analyst for local, state, and federal public health organizations.  She is a Certified Quality Improvement Associate.  Kim has a Master of Public Health degree in Public Health Administration and a Master of Science degree in Health Services Research from the University of Minnesota and a BA in Russian Studies from Macalester College.