Strategic Communications to Mobilize Communities for Systems Change – archived webinar

Originally presented on Thursday, May 10, 2012

Click Here to View a Recording of the Webinar



Public health practitioners are often looking for opportunities to effectively engage the public and community partners in taking action to promote public health. Those able to clearly articulate the need to address the myriad of health determinants, such as the “health factors” summarized in the County Health Rankings, will be most successful at mobilizing multi-sector collaboration. With the increasing emphasis on impacting health factors through policy changes and building environments that support healthy living, the public health sector is challenged to successfully communicate about these interventions in ways that resonate with the public.

During this Webinar, participants will have a brief introduction to the “policy, systems, and environmental” approach to public health, often referred to as PSE. They will hear an example of how one local health department in Illinois, Peoria City/County Health Department, used the County Health Rankings as a tool for communicating complex information on community health and for mobilizing greater systems change. Participants will also have an opportunity to learn about public opinion research related to community-level prevention efforts, and how to use that research to inform and frame their messaging about interventions.



As a result of participating in this Webinar, participants will be able to:

1. Define the “policy, systems, and environmental” approach to public health interventions.
2. Describe how the County Health Rankings can be used to educate and mobilize stakeholders to work towards systems change.
3. Understand research findings that explore how the American public perceives community-level public health efforts.
4. Craft communications to address the prevention and public health issues most concerning to the public.
5. Frame messaging to garner support for prevention programs and to address emerging critiques of community-level prevention that aims to change policies, systems and environments.


Target Audience

This webinar is intended for health department staff, public health practitioners, health communication specialists, and members of local coalitions or initiatives collaborating with partners to assess and improve their communities.



Greg Chance, MPH

Mr. Chance is the Public Health Administrator for the Peoria City/County Health Department located in Peoria, Illinois. In this position, he is responsible for the administration of a local public health agency with a current budget of $7 million dollars and a staff of 89 employees.

Greg has nearly 30 years of experience in the delivery of public health services at the local level. Prior to coming to Peoria County, Greg was the Public Health Administrator for the Knox County Health Department in Galesburg, Illinois.

Mr. Chance received his Bachelors Degree from the Illinois State University and his Masters of Public Health from the University of Illinois, School of Public Health in Chicago.

Robert Crittenden, MD, MPH

Bob is currently the Executive Director of the Herndon Alliance, a national coalition of over 200 national and state organizations focusing on communications with a goal of achieving affordable quality health care for all people in America. The Herndon Alliance does extensive research on communications and writes, does briefings, and trains many national and local advocacy groups, membership organizations, unions and faith groups.

Bob has worked for the state legislature; was a Robert Wood Johnson Health Policy Fellow with Senator George Mitchell, was special assistant to Governor Gardner for health; and is a Professor in the Departments of Family Medicine and Health Services at the University of Washington. He has practiced as a Family Physician for over thirty years in Central and Southeast Seattle with urban under-served people.

He is the Chair of Families USA’s Audit and Finance Committee and has been on Families USA’s Board of Directors since 1993. He is on the board of the Northwest Health Law Advocates, the Steering Committee of the Healthy Washington Coalition and is on the Board of the Children’s Dental Health Project. He is Co-Chair of the Primary Care Coalition in Washington State – a non-partisan coalition of over thirty organizations focused on strengthening primary care in the state.

Bob has a B.A. degree with honors from the University of California, Berkeley; a Special Diploma in Social Studies from Oxford University; and M.D. and M.P.H degrees from the University of Washington.


This webinar is being offered in collaboration with the Illinois Department of Public Health, the Northern Illinois Public Health Consortium, and the Illinois Association of Public Health Administrators. Additional support was provided by the County Health Rankings and the University of Wisconsin Population Health Institute.