Originally presented on October 14, 2011
This classroom-based training is designed for those interested in incorporating asset mapping and community engagement strategies into their community health assessments and planning activities. Asset mapping is a step in community development where community assets (including institutions, businesses, physical spaces such as parks, and individuals) are listed and mapped. An “asset map” shows the linkages between community assets and is a useful tool for asset-based development. This community development strategy leverages the strengths of existing institutions and individuals. Effective community engagement builds synergistic relationships with partners who will work to create, assess, plan, implement and evaluate solutions to problems that impact their individual and community lives. Both asset mapping and community engagement can improve communication and build strong alliances and partnerships that improve planning strategies. This training will provide a review of effective asset mapping and community engagement approaches. Designed as a working session, participants will spend time developing relevant, community specific strategies; exercises will include a brief asset mapping exercise. The training will also address issues of resource allocation, outreach, program development and evaluation.
Participants in this web-conference will be able to:
1. Explore the concepts of asset mapping and community engagement as tools for community health assessment and planning activities.
2. Review best practices in asset mapping and community engagement.
3. Identify benefits and opportunities of an asset-based approach.
4. Identify appropriate strategies for asset mapping and engagement in your local community.
5. Discuss evaluation tools and strategies for sustaining efforts.
6. Develop outline for a strategy that includes both asset mapping and community engagement.
Public Health Administrators, IPLAN Coordinators, community planners, and others engaged in community health assessment and planning are encouraged to participate.
Daniel Block, PhD
Chicago State University
Illinois Public Health Institute